Who Is Altra?
The story of Altra as a zero drop shoe starts with Altra founder, Golden Harper. Research and curiosity led him to create Zero Drop by heating up existing shoe models in a toaster oven, cutting the midsole out and leveling the cushioning platform so they were equal or had zero drop from heel to toe.
Armed with 1000s of positive reviews from their “science experiment” shoes, they knew they had something with incredible potential and set off to create a new kind of running shoe.
Why We Love Altra
In 2011 Altra shared their innovative technologies FootShape, Zero Drop, and Fit4Her and brought new options to the running world.
Our History Together
We have carried Altra running shoes for many years and even hosted a run clinic with Altra creator, Golden Harper in-store.
Altra was founded with a desire to find a better shoe for road and trail running. Experience the difference of their FootShape™, ZeroDrop™ design, and Fit4her™ technology.
Altra's FootShape™ toe box allows the toes to relax and spread out naturally and the big toe to remain in a straight position for maximum stability and power.
Altra's Fit4Her™ technology caters to the specific form of the female foot, which has a narrower heel and midfoot, a higher instep, a longer arch and unique metatarsal spacing.
Hook-and-loop tab allows strapless gaiter attachment that prevents debris from building up beneath the shoe.
Grid-like grooves in the midsole allow your foot to flex while being lighter, for more speed and better performance.
Places your heel and forefoot the same distance from the ground to encourage proper, low-impact form throughout your trail run.
Every Altra shoe is built on a Balanced Cushioning™ platform that positions the heel and forefoot an equal distance from the ground. This natural foundation aids in optimal alignment, cultivates better form, and encourages a low-impact landing.
A perfect combination of grip, traction and durability that will eat up gnarly terrain like a boss.
This unique tread pattern positions lugs beneath your metatarsals for incredible traction in steep climbs and descents.
Gear up for new adventures this season.
