Who Is Kühl?
Born in the Mountains™, KÜHL is the art of performance and casual style. From technical outdoor to rugged workwear to lightweight hiking pants, KÜHL lets you go farther and stay comfortable from the high seas to snowy summits.
Why We Love Kühl
Born in the Mountains™, KÜHL is the art of performance and casual style. From technical outdoor to rugged workwear to lightweight hiking pants, KÜHL lets you go farther and stay comfortable from the high seas to snowy summits.
Our History Together
We have been honored to be partnered with Kuhl and to offer their line of premium apparel online and in-store to our clients for 10+ years.
KÜHL is an American company who began as Alfwear in 1983. KÜHL is a German word that literally means “cool”. In Scandinavia KÜHL is slang for “fun”. The name KÜHL was trademarked and introduced in 1994 at the Outdoor Retailer trade show.
Born In The Mountains
KÜHL’s story as an independent brand began in the snow-covered peaks of the Wasatch Mountains. Relentless weather and challenging conditions taught us that if you’re courageous, remain humble, stay hungry, are kind to your community, then the independents will thrive.
Works As Hard As You
We’re all trying to work efficiently: articulated knees, gussets, stretch panels, reinforced pockets, and cuffs–we want you to feel the durability and long life. We design KÜHL clothing to move and keep up with you.
Fueled By Independence
As a privately held company, Kuhl prizes their freedom to choose and remain true to their ethics. Kuhl's goal is simple: source responsibly, provide a higher quality of living for all involved and make the best damn product with the least amount of environmental impact.
Born In The Mountains
KÜHL’s story as an independent brand began in the snow-covered peaks of the Wasatch Mountains. Relentless weather and challenging conditions taught us that if you’re courageous, remain humble, stay hungry, are kind to your community, then the independents will thrive.
Works As Hard As You
We’re all trying to work efficiently: articulated knees, gussets, stretch panels, reinforced pockets, and cuffs–we want you to feel the durability and long life. We design KÜHL clothing to move and keep up with you.
Fueled By Independence
As a privately held company, Kuhl prizes their freedom to choose and remain true to their ethics. Kuhl's goal is simple: source responsibly, provide a higher quality of living for all involved and make the best damn product with the least amount of environmental impact.
New gear for new adventures this season
