Who Is Oboz?

Oboz's philosophy since 1938 has been simple, craft legendary footwear to reflect the beautiful simplicity and sometimes complicated perfection of a day spent on the trail. Oboz is also partnered with Trees for the Future who plants trees for every pair of Oboz sold which helps reduce pollution, reforest logged land, and improve the lives of farmers and families living in the developing world.

Why We Love Oboz

Since 2007, Oboz has focused on giving back to the outdoors by planting a tree for every pair of Oboz sold, that’s well over 4million trees and counting! Nice!

Our History Together

We have been honored to be a long time partner with Oboz and to offer their line of premium outdoor footwear online and in-store to our clients.

O FIT System™

Oboz has built their fit philosophy around their O FIT Insole™, drawing inspiration from their collective decades of industry experience and the countless miles they've logged on thier favorite trails.


Oboz has designed their own lasts from the makeup of real feet. Then they collected, analyzed and averaged the data to determine the most universally well-fitting shoe designs possible.


The lasts inform their patterns, cut specifically for each unique shoe design to provide the best-fitting construction possible.


Each upper is shoe-specific and made from high-quality Nubuck, performance mesh, synthetic material, or whatever is required to achieve the desired functionality.


Their proprietary insole is what Oboz is known for. Molded to match the specific shape and construction of every pair they make, this purpose-designed technology delivers the kind of fit, feel and performance that’s unmatched in the industry.


Their customized midsoles deliver precise torsional stability and protection. Firm but lightweight, they allow for streamlined outsoles.


At the core of Oboz footwear is their customized outsole package. Each is designed specifically to deliver the grip, traction, stability, flexibility, balance, cushioning and support required for every shoe’s individual specifications.